The Playbook
Streamline your social media with the ultimate self guided playbook created specifically for the hospitality industry by the experts!
The Stay Social Playbook gives boutique hotels, inns, and hospitality teams the complete in-house system to plan better content, stay guest-ready online, manage reviews and messages with confidence, and turn social media into a more polished, bookable extension of the guest experience.
Inside, you’ll get 10 step-by-step modules packed with hotel-specific checklists, content prompts, Canva guidance, review response templates, creator outreach scripts, monthly planning tools, scheduling workflows, and guest-ready systems your team can use to manage social media with more clarity and consistency.
By the end of The Playbook, your hotel team will know how to:
Set up and optimize Facebook and Instagram profiles
Write SEO-friendly bios that support local discovery
Choose the right profile photos, highlight covers, and visual presentation
Create content pillars specific to hotels and hospitality brands
Build a monthly content calendar your team can realistically maintain
Find, vet, and work with local photographers and content creators
Connect with local influencers and community partners
Use Meta Business Suite, Sprinklr, or other scheduling tools more effectively
Stay on top of comments, DMs, tags, and guest reviews
Respond to public feedback with a PR-minded, guest-first approach
Promote rooms, amenities, restaurants, events, packages, and local experiences
Track what is working and improve month over month
